Survey: Who is most likely to shop on Black Friday
WASHINGTON -- Wondering who consumers will fight for Black Friday sales? According to a new study, it's mostly likely to be a millennial.
More than half of millennials, 54 percent, are expected to shop on Black Friday, according to a Bankrate survey released Wednesday. That's more than any other age group. Millenials are typically those between 18 and 29 years old.
Of consumers between 30 and 49, 45 percent planned to shop on Black Friday. Thirty-five percent of consumers ages 50 to 64 wanted to brave the Black Friday experience and 23 percent of those 65 and older had the same plans.
Also, millennials take the cake when it comes to Cyber Monday shopping, but by a smaller margin.
Read more on WTOP.com.