NEW YORK (AP) — Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.
Nationwide ran an ad on preventable childhood death. Carnival struck a somber note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.
Other advertisers had positive, albeit equally serious themes: McDonald’s said it would let some customers pay with acts of kindness, Coca-Cola showed online negativity and bullying turning positive and Procter & Gamble’s ad for its Always feminine products brand tried to redefine what it means to do things like a girl.
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GLENDALE, Ariz. (AP) — Tom Brady’s fourth touchdown pass was a 3-yarder to Julian Edelman with 2:02 left in the fourth quarter, giving the New England Patriots a 28-24 lead over the Seattle Seahawks in the Super Bowl on Sunday.
Down 10 to start the fourth, Brady rallied the Patriots with a 5-yard TD pass Danny Amendola in the back of the end zone and another one to Edelman.
With the Seahawks leading 24-14, the Patriots’ defense held as Rob Ninkovich sacked Russell Wilson to force a punt. After Brady was sacked on the first play, he drove the offense 76 yards to get New England within a field goal. Brady’s scoring strike to Amendola gave him a Super Bowl record 11 TD passes. Brady also set a Super Bowl record with 37 completions.
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GLENDALE, Ariz. (AP) — Russell Wilson threw an 11-yard touchdown pass to Chris Matthews with 2 seconds left in the second quarter and the Seattle Seahawks tied the Super Bowl at 14 despite being outplayed by the New England Patriots for most of the half.
Matthews’ first career catch set up Marshawn Lynch’s 3-yard touchdown run that tied it at 7. His second catch capped a five-play, 80-yard drive that took just 29 seconds.
It’s only the third time a Super Bowl was tied at halftime.
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GLENDALE, Ariz. (AP) — Seattle cornerback Jeremy Lane hurt his left arm after intercepting Tom Brady’s pass in the end zone to stop a New England Patriots drive late in the first quarter of the Super Bowl.
It was the first career interception for Lane, the extra cornerback in the Seahawks’ nickel defense. As he returned the pick, he landed awkwardly when he was knocked out of bounds by Julian Edelman at the Seattle 14-yard line.
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Obama assumes NFL will look at having refs control
footballs
WASHINGTON (AP) — President Barack Obama says he’s not sure whether the Patriots cheated when they used deflated footballs in the game that got them to the Super Bowl, but says he assumes the NFL
will consider giving referees more control of the footballs.Obama said in a live NBC interview from the White House kitchen about two hours before kickoff Sunday he doesn’t think there’s any other sport where teams prepare and bring their own game balls.
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The Super Bowl’s ad games have been underway for weeks now, but there are still some surprises left.
More than 20 ads already have already been posted online by companies hoping to capture social media attention in the days leading up to the big game.
The contest is just one of the acts planned for the show.
Tyler played fan favorites “Dream On,” ”Sweet Emotion” and “Cryin”’at the Rolling Stone party in front of an audience that sang along in unison for most of the songs.
West trotted on stage as Rihanna sang the opening lines of their hit “All of the Lights,” a surprise guest at an event that’s become known for delivering shows from music’s superstars on the eve of the Super Bowl.
All of the agency’s 22 barracks will fan out across the state with DUI saturation patrols on Super Bowl Sunday. Additional troopers will concentrate on impaired, aggressive and distracted drivers, and the agency’s full time drunk-driving enforcement team will be patrolling, as well.
DC Health Link tackles enrollment deadline with pizza ads and social media on Super Bowl Sunday
This Super Bowl Sunday, DC Health Link is taking innovative approaches to reach Super Bowl fans in the District to remind them to get covered before the February 15th enrollment deadline—with pizza box information ads and social media outreach!
Pizza 17 (1523 17th St. NW), a neighborhood restaurant, has partnered with DC Health Link to place fliers on their pizza delivery boxes reminding fans that the February 15th deadline for 2015 health
insurance coverage is just around the corner and encourage them to tell their friends on social media. Pizza 17 will also include the official DC Health Link Super Bowl earbuds and hand sanitizers with each delivery while supplies last.
DC Health Link will also be active on Twitter throughout the Big Game, Tweeting messages about health insurance options, enrollment resources and financial help with premiums. Football fans are
encouraged to engage with @DCHealthLink and use the hashtags #ScoreASafety,
#GetCovered and #EnrollDC to spread the word on Twitter. DC Health Link mobile apps for individuals and small businesses are available on ITunes and Google Play.
Super Bowl Sunday is the biggest day of the year for takeout pizza. Food industry experts project Americans to order about 12.5 million pizzas this Sunday! Super Bowl Sunday is also prime time for digital advertising and social media. New research shows that 63% of smartphone and tablet users planning to watch this year’s Super Bowl say online and mobile activities will be an important part of their experience watching the game.
(The above information is a news release from DC Health Link)