Schiller: New chip to control the display - the timing controller. Apple invented that
Driving a 4K display is hard, driving a 5K one must be harder.
Schiller: Had to create a new material, oxide TFT. Then taking tech from Retina iPad to reduce pixel cross talk and keep the image sharp
Backlight is just as bright but consumes less power
Display uses almost a third less energy (30% to be precise)
Schiller: It is a remarkable feat of engineering
27-inch iMac is easily the best-looking all-in-one desktop design out there, but some photographers I know prefer standalone monitors. Perhaps the 5K display here will lure them back.
Schiller is talking about how "beautiful" the display is
Dan Riccio, SVP of hardware engineering, is now talking in a video
He hasn't really been a visible exec at Apple
Frankly, 4K on a 15-inch laptop feels like overkill, but on a huge 27-inch display, a very high-res display is more defensible.
Riccio: It means you see incredible detail on a scale that just hasn't been done before on a desktop
Riccio is talking through the display technology
Riccio: One of the results is the vivid brightness you see across the display
Riccio: Timing controller tells every pixel what to do and when to do it. T-Con didn't exist that could do that job, so we had to invent it.
But, I ask, what kind of GPU is going to drive this display? I've heard some murmurings of Apple switching back from Nvidia to AMD, but we'll see what they say.
Riccio: Whether you're looking at photos or text, the picture is stunning. Also increased contrast ratio so whiter whites and blacker blacks.
Now testimonal by a photographer
Will Apple start offering 4K video, perhaps in the iTunes store?
For professional video people, Apple really pushed last year's Mac Pro desktop as 4K-friendly.
Riccio: With its stunning Retina 5K display, the new 27 inch iMac is by far the most amazing iMac we've ever built
Would you buy this as a standalone 5K cinemadisplay?
Video wraps up. Schiller is back on stage
How much? Don't know yet, but it's not gonna be cheap.
Schiller: Not only have we built an iMac with the most incredible display we've ever made, but throughout the product line we've update.
Intel 3.5GHz, quadcore i5. Upgradeable to 4 GhZ.
AMD Radeon R9 295. Upgradeable to 295X
Ah, there's the AMD. Radeon R9 -- the Mac Pro desktop was also AMD-powered for GPU.
Schiller: It's also built together in the most environmentally friendly manner
No talking Intel's delayed Broadwell chips. This is strictly Haswell.
Schiller: What does this amazing state of the art new iMac cost?