Schiller: Let's make a comparison. If you try to buy a new 4K display, not quite as many pixels as iMac. Range from $3000 and more.
Schiller: new iMac with Retina 5K is going to cost $2,499
Pricing on a 4K display? Schiller says $3K. Guess he doesn't shop Monoprice.
Ships today, at $2,499. But old non-5K versions still available, including the recent 21.5-inch, which is essentially a MacBook built into an iMac case.
Schiller: Can't wait for you to see it and experience the incredible images
Schiller: We have one other small update today. Mac Mini
Ok, I might be the only guy more interested in the Mac Mini.
Schiiller: Updated with faster processors, fourth generaiton Intel Core processors, Intel Iris and HD graphics 5000, 802.11 ac Wi-Fi, two Thunderbolt ports, world's most effecient
Haswell CPU and integrated GPU, 802.11ac, that's about it.
Previously started at $599. New one starts at $499
For $499, the least-expensive way to get an OS X machine.
Mac Mini hadn't been refreshed for two years. The device is Apple's most affordable computer, and it has a cult following. An owner must also purchase a display, keyboard, and mouse for the device to work, and the most expensive version of the box also works as an OS X server.
Lots of cult Mac Mini fans out there.
Cook: This is the strongest lineup of products Apple has ever had. We believe each one of these plays a very imporatnt role
Cook: People need different types of etechnology for the way they live their lives
Cook: Many of us and many of our customers use more than one of our products every day.
Cook: Soemtimes you want to sit at your desk in front of a huge immersive screen. .. Made much better today with Retina 5K Disiplay for iMac
Cook: Make notebooks even better this year with MacBook Air and MacBook Pro
Cook: iPad Air 2, more powerful and incredibly thin
Just as expected, new higher-res iMac and slightly updated Mac Mini. No new physical design for either.
While iPad Air 2 gets a slight, slight design tweak.
Will we get some Apple Watch release date news?
Cook: This incredible line of products and the ecosystem that support them is something only Apple can create.
Cook: They're designed to be incredible products individually but they're also designed to work together seamlessly.
Cook: Because we create the software and hardware, we can do something no one else can do
Cook: This is our vision of personal technology.
Cook: And we are just getting started
Cook: I'd like to thank all the teams at Apple who have worked so hard. What you've seen here is multi years of work
That hardware-plus-software ecosystem is definitely a selling point for Apple vs other platforms -- we saw MS try to so some of this recently with Win 8/Surface, etc.