Schiller: the Messages app now has a new horitzontal view
The iPhone sported a 4-inch display for the past two generations, starting with the iPhone 5 in late 2012. The move to that size marked a big difference from the 3.5-inch screen used since the first iPhone launched.
Phil's running us through the advantages of the higher resolution displays, including text, viewing angles, etc.
Schiller: Stunning display, larger, more pixels but thinner than every before. .. the blacks are darker .. your photos look gorgeous
Schiller: Thinner than any phone before. 6.9mm for iPhone 6. 5S was 7.6 mm. 7.1 mm for the iPhone 6 Plus
Schiller: Huge displays, packed with pixels. But here's the real magic
Schiller: iPhone 6 has over 1 million pixels. iPhone 6 Plus has over 2 million pixels
1,334 x 750 and 1,920 x 1080 for the two new phones.
1920X1080 401 ppi display for the iPhone 6 Plus
1334X750 - 326ppi for the iPhone 6
A little joke from Phil there, "if you don't know" -- referencing the leaks.
Rumors were right. Phone is 4.7 inches and 5.5 inches
Interesting that Apple can make the view ability angle even wider than before. They're already class leading in that regard.
Schiller: iPhone 5S has a 4 inch screen
Schiller: Yes, they're bigger. They're a lot bigger
Schiller: The LCD that display - made with dual domain pixels. Broad angle of view and accurate colors
The device includes a new polarizer in the glass, that should offer better bright sunlight readability. Backlight is thinner, too.
Schiller: New thinner backlights
Schiller: They're new in every way. They're incredibly bright. Their colors are stunning
Schiller: 2 display sizes. But not any display would do. These are a new generation Retina Display. We call them Retina HD
Interesting, the Apple logo on the back is stainless steel, but the body is aluminum. Curious detail.
Schiller: It is truly the most beautiful phone you have ever seen
Schiller: Their design is like nothing ever before, incredibly unique from the glass front that curves around the side .. anodized aluminum back
Phil is the SVP of Worldwide Marketing, and the guy that Apple usually taps to tell us about the iPhones.
Phil Schiller joined Apple in 1997 when Jobs returned to lead the company. That makes him the longest serving member of Apple’s executive team.
Phil Schiller is now on stage!
The rumors were true, the leaked components were true, it's all coming true people!
Cook: These are without a doubt, the best iPhones we have ever done
Cook: These are the new iPhones, the iPhone 6 and the iPhone 6 Plus
Both have the same basic, rounded design.